Introducing LPP a Loyalty Program Platform
LPP, a loyalty rewards program platform, built with Reindex, helped a digital media site adapt and innovate.
- The company has over seven million monthly visits and is considered one of the leading sites in Israel.
- The media site was named the most popular read newspaper in Israel by the Target Group Index Survey (January 2021).
- The attention span of visitors is declining, breaking news is more accessible via social media and video continues to be the preferred form of content consumption.
- Redesigning, and restructuring a site, just to grab the attention of any reader is expensive, time-consuming, and the ROI is negligible.
- Today’s interaction of content intake primarily consists of scanning articles and skipping through videos.
- Retrieving personal information is like pulling teeth and even if the site has the information, it is generally a one-way street, the reader never receiving something tangible in return.
Social media has become the main source of online news with more than 2.4 billion internet users, and nearly 64.5 percent of people receiving breaking news from Facebook, Twitter, YouTube, Snapchat, and Instagram instead of traditional media. – Forbes
The Personalization Framework
The Loyalty Program Platform Solution
- Our lightweight framework, called LPP is based on Reindex. As an opinionated open-source personalization platform, it is built to reward readers for consuming and sharing content.
- The platform generates insights about the content consumers, their habits, and additional information, sharing it with the publication site so the publication site can increase reader engagement and make better-informed decisions.
- While browsing the site, our solution tracks the reader’s actions and credits such actions with points, (such as viewing articles, sharing articles, adding comments, etc.).
- Once a user has accumulated enough points, they can “buy” coupons and redeem them for popular products found in supermarkets, cafe’s and malls.
Benefits of the Loyalty Program Platform for the Media Site
- Digital media sites have access to the reader’s personal information, which opens up new possibilities and opportunities for the publication site.
- Opportunity to upsell for premium access in addition to forging relationships deeper than just online readership.
- The reader is motivated to consume and share more and more content, earning rewards, each time he/she does so.
- Today’s interaction of content intake primarily consists of scanning articles and skipping through videos. The reader is only rewarded once reading through an article at a reasonable rate.
- In order to offer a seamless and quick digital storefront, we’ve engineered the LPP to provide easy access to thousands of products without weighing down the performance of the publication site.
Benefits of the Loyalty Program Platform for the Reader
- Reader’s earn real rewards for actions they take on the site.
- Readers have access to a storefront, full of popular products they would find in cafes and malls.
- When the reader sees this is a two-way street, the reader isn’t hesitant to share their personal information with the publication site anymore, in fact, they gladly do so.
Consumers love loyalty programs. Successful loyalty programs offered by Dunkin Donuts, Disney, Reebok and Dicks Sporting Goods helped them become #1 Brands for Customer Loyalty
- This is a revolutionary way of consuming content from digital media publication sites and is a seriously innovative way for publication sites to forge relationships with their readers.
- The LPP from Linnovate solves challenges digital media publication sites face daily, increasing readership, content consumption, generating insights and personal information.
- The LPP is a framework and therefore will not disrupt the publication site or require any sort of redesign or restructuring.
- It’s as seamless and innovative as it gets.
Let’s revolutionize your digital media site today. Set up a convenient time that works for you.