A Modern Marketplace for a Hyper Growth Tech Company

Challenges

• Elementor wanted to build a centralized marketplace to help their web creator community members sustain their businesses.
• The challenge with larger marketplaces (like Fiverr and Upwork and every other highly scalable platform) is that in WordPress or even in an applicative-oriented CMS like Drupal, you will eventually hit a glass ceiling, resulting in missed opportunities.
• Elementor needed the marketplace to be cloud-native, scalable, lightning-fast, and secure, easily manageable from WordPress and Elementor itself.
• The platform needed to strike a balance between being market-driven, yet also application-based.

The Marketplace Solution

The solution we created strikes the perfect balance between their CMS and the application.

• The solution is made up of complex applications with React, GraphQL, and NoSQL databases like Mongo and Elasticsearch. This software stack, paired with Kubernetes-based microservices, configured to autoscale, gives us the ability to create a secure, scalable, and super fast marketplace. In this case, the Elementor Expert marketplace.
• The marketplace is a central platform for Elementor and WordPress specialists, making it easy to collaborate and work together.
• Elementor’s marketers can use the same tools they are familiar with.

It includes:

• Built-in search with autocomplete, search synonyms, and faceted searching
• Lightning-fast so UI changes happen without having to refresh the page
• Mapping existing CMS content, index it and make it easier to be searched, sorted, and filtered.

Reindex

• A modern and scalable microservice / cloud-native infrastructure that was designed to scale to the millions and provide the perfect platform for building a custom marketplace.
• Works within WordPress, allowing the marketing team to work with their preferred set of tools and within the ecosystem, they know so well.

Benefits of a Marketplace Using Our Architecture 

• The marketplace is a cloud-native, scalable, lightning-fast, and secure platform, easily manageable from WordPress and Elementor itself.

The marketplace includes:

• A portfolio-like layout to showcase Elementor based projects
• A place to find relevant clients
• Builds expertise, trust, and authority
• Space to network with other professionals
• Hiring and collaborating with other experts

We included the following features:

• Expert and customer registration
• Expert and customer profile
• Communication and chat features
• Review and Feedback system
• An elaborate and complex search system with tags, filters, and categories.

This means visitors can search and filter by the following:

• Expertise: marketing, design, and development
• Services: SEO, integration, plugins, and so on
• Skills: Elementor skills, WordPress skills, and general skills
• Price Range: You can make sure to find professionals who fit your budget
• Location and Language